Description
Eduardo Munoz Bachs biography
Eduardo Munoz Bachs (1937–2001) was a Cuban graphic designer, he worked as a cinema poster artist and comics artist. He was born on April 12, 1937 in Valencia, Spain, but moved to Cuba with his parents in 1941. In 1960, with no formal training in graphic design, he made the first poster for the Instituto Cubano de Arte e Industria Cinematográficos (ICAIC) that was founded shortly after the Cuban revolution to produce and promote Cuban films.
ICAIC
The ICAIC was one of the first institutions implemented by the new Cuban government. One of the main instruments of the Institute, the Cuban film poster was a means of promoting the work of native artists who immortalized historic films and figures in their bold and colorful designs.
Cuba’s far-reaching cultural exchanges with the world produced a unique style of silkscreen poster used to publicize widely varying activities such as health and education campaigns, historic commemoration, concerts, performances, exhibitions, rallies, and of course, movies.
Eduardo Bachs Cuban Cinema Posters
Eduardo Bachs’s association with ICAIC lasted for a lifetime, and Bachs made over 2,000 movie posters for them. Eduardo Bachs is counted among the greatest Cuban poster designers – a group nicknamed El maestro del cartel cubano de todos los tiempos – and contributed to the international admiration that the colorful Cuban posters enjoyed in the 1970s.
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